Designed by a Cosmetic Dentist
With Your Smile in Mind.
Every shade is calibrated to complement your teeth, so your smile looks visibly brighter. Dr. Laleh Mehrrafiee, DDS, brings fifteen years of cosmetic dentistry to makeup, because a confident smile is your greatest asset.
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The Optics
See the Difference.
Warm-basedLALE
The Complex Calibration
Why a cooler shade reads brighter.
Warm, yellow-based color sitting next to your teeth can make enamel look more yellow. LALE shades are calibrated neutral-to-cool so the whole smile looks brighter.
Define & Frame
Always On
Your lips frame your smile. Always On glides on like butter, gives a precise, sculpted edge with zero tug, and lasts. Wear it alone or under your gloss.
Smooth the Frame
The Lip Frame Protector
A targeted serum for the nasolabial area, the lines from nose to mouth. It hydrates and visibly smooths the peri-oral zone, the skin around your lips. The frame your smile lives in.
Founder & CEO
Get to Know Dr. Laleh
For fifteen years as a cosmetic dentist, I watched yellow-based lip color dull beautiful smiles. So I built the fix from the dentist's side of the mirror: shades calibrated neutral-to-cool, so any smile looks visibly brighter. This isn't lip color with a dental story attached. It's lip care built on how your teeth and lips work together.
Mix, Match, or Wear Solo
Wear Them Your Way.
Every LALE piece stands on its own. There's no required routine and no wrong order, but if you love how they look together, they're made to layer.
Always On Matte Lip Liner
Line and fill for a matte look, or use it as the base under your gloss.
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Lip Frame Protector
Wears well solo. Roll it along the lines around the mouth, morning and night.
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